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Tile, known for its Bluetooth trackers that you can hang on your keys or stuff in you wallet, is launching a new product line today: the Tile Pro Series. Your Bluetooth tracker is evolving from novice to professional — who knew the day would come. The series includes the Tile Sport and the Tile Stylish, and you can probably guess how the company differentiates these in its portfolio.

Both styles are waterproof, have up to twice the Bluetooth range at 200 feet, and twice the loudness of Tile’s tracker predecessors. They differ only in their color scheme. The Style looks like Tile handed to product off to Michael Kors and asked him to work some magic; it’s white and “champagne gold.” The Sport has a cushy texture and is a darker slate…

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