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Today, LG unveiled what easily qualifies as its nicest, most refined, and most promising smartphone of all time. The LG V30 ticks almost all the design, spec, and feature boxes while deftly avoiding the gimmicks that have plagued LG’s previous efforts. And just as this moment in the global spotlight arrives for LG, the logo most of the world will see is that of Bang & Olufsen. What the hell?

In the United States, LG will distribute the V30 with its “V30” graphic featured in the middle of the phone’s back. In other places, that spot might be occupied by network operator insignia, but for the majority of markets, the big, round, and utterly classic Bang & Olufsen logo will be the one most closely associated with the V30.

LG has a…

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