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For the launch of its new Galaxy Note 8 smartphone, Samsung is — not surprisingly — doubling down on the whole support thing. New Note 8 buyers in the US will get 60 days free of Samsung Premium Care service, which normally costs $11.99 per device per month and includes everything light support to coverage for damage.

For the in-home support portion of the service, Samsung is relying on a lesser-known logistics startup based out of Los Angeles called HelloTech. And HelloTech is promising Note 8 customers that it will come to them whenever they have questions about their new phones, whether that that means visiting them at home, at work, or at a local coffee shop.

It’s a decidedly different approach from Apple’s support services, which…

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