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Roku completed a public offering this morning, raising $252 million in an IPO that valued the company at $2 billion. It will trade on the NASDAQ exchange under the ticker symbol ROKU. The company makes streaming sticks that allow you to watch streaming video on your television. It also makes software that is baked right into new TV sets from a range of well-known manufacturers. Investors sent shares surging on the first day, betting the company can fend off larger rivals.

The cash Roku raised today will be used to compete against a host of tech giants. Apple, Amazon, and Google are all selling streaming hardware, and both Amazon and Google have partnered with TV makers to get their software operating systems on brand-new sets. Roku…

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