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When Kouhei Maeda, a game director at Intelligent Systems, was in the midst of creating Fire Emblem Heroes, he laid out a plan. As the series’ debut on mobile, and a free-to-play title, Heroes needed a steady stream of content updates to keep players coming back. Maeda thought that if the team released a big update every month, that would be sufficient. But as soon as the game launched he realized it wouldn’t be near enough. “When we looked at the feedback we realized that people wanted more,” he explains. “So we really started kicking it into high gear so we could add more events and other content to the game.”

Fire Emblem Heroes is the second major mobile release from Nintendo, and a game that has quietly become a major success. Super…

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