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Nest is debuting a new version of its thermostat today, the first truly different model since the product was introduced in 2011. It’s called the Nest Thermostat E, and it can do nearly everything the regular Nest Thermostat can do, except it’s cheaper and housed in a brand new design — one that’s intentionally much, much plainer.

Rather than a glossy metal ring with a big, bright screen in the middle of it, this version of the Nest Thermostat looks a lot more like other, duller thermostats. It’s a relatively plain white puck, and when it’s on a wall, it’s really easy to ignore.

But that’s the point: Nest is trying to make a version of its thermostat with appeal beyond the gadget-loving crowd….

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