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Lomography has announced the Lomo Instant Square, an instant camera that uses Fujifilm’s newly developed square Instax format. While Fujifilm launched Instax Square film alongside the SQ10, a weird digital-analog hybrid camera, the Lomo Instant Square is as analog as you’d expect.

Square film is, of course, more evocative of classic Polaroids than the typical credit card-sized rectangular Instax photos. And unsurprisingly, Lomography is going full retro with the Lomo Instant Square — it even has a foldable bellows design to get the lens into position. That lens is 95mm, or 45mm-equivalent, and there’s an extra portrait lens attachment available.

I reviewed the original Lomo Instant a couple of years ago, and while I…

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