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Amazon closes its Whole Foods acquisition deal today, making the supermarket chain an official subsidiary of the online giant. But if you haven’t been following the news, the next time you enter a Whole Foods, it should seem abundantly clear. As of opening time for most Whole Foods stores on the east coast, Amazon already marked its territory with display stands for Echo smart speakers.

The display cheekily passes the Amazon Echo off as another one of Whole Foods’ “Pick of The Season” ad for discounted products, offering both the full-sized Echo and the Echo Dot for $99.99 an $44.99 respectively. They’re the same price as what you’d find on, though full-sized Echos appear to be out of stock online at this time.

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