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Swarm, the check-in app from social mainstay Foursquare, is pivoting once again. Foursquare is calling Swarm’s latest incarnation the “lifelog,” and it’s meant to offer a new way of thinking about the trademark check-in process that’s less about gamification and leaderboards and more personal. With younger smartphone users gravitating toward text, photos, and videos that disappear — and the more raw and genuine style of sharing that allows — Foursquare now wants to create a space where you can plant a virtual flag, to come back to a memory and savor it later on in life.

“We want to remember our experiences: Not for others, but for ourselves,” the company puts it in the…

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