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Facebook users in India will have the option to sign up as blood donors starting from October 1st, which is National Blood Donor Day. There is a shortage of safe blood in India, and Facebook says sometimes patients and families needing blood will reach out on social media networks to locate donors. In an effort to address this, Facebook is introducing new features to help donors, patients, and hospitals connect more easily. These will include the option for nearby donors to be notified of blood requests.

Facebook will begin showing a message in the News Feed prompting users to sign up as blood donors. The information will remain private and set to “only me” by default, though users can share their donor status on their profile if they…

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