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If you live in a US city, you may occasionally visit your local bodega — a type of convenience store that has long resisted the pressure of franchise chains and branding. Bodegas are known as charming local small businesses frequently staffed by adorable cats, providing a variety of minor necessities at semi-reasonable prices. So naturally, there’s a startup that wants to destroy them. The company is literally called “Bodega,” and it’s either the worst-named startup of the year, or one of the greatest Silicon Valley heel gimmicks of all time.

Let’s get one thing straight: the Bodega™ “bodega” is an indoor vending machine. As Fast Company describes it, it’s a locked box designed to be placed in apartments, gyms, offices, and dormitories….

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