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Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on those which had at least one streaming player, according to AppleInsider. Roku jumped year-over-year from 32 percent to 37 percent, which is a foothold that none of its competitors can quite match. But Amazon is also gaining momentum and moved up from 16 percent to 24 percent.

Apple, by contrast, fell YOY from 19 percent to 15 percent marketshare. Consumers seem to be favoring the aggressively priced streaming sticks and boxes from Roku and Amazon over the comparatively expensive Apple TV, which sells for either $150 or $200 depending on…

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