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After requiring customers who ordered the Essential phone to provide their driver’s license information over email to confirm shipping, CEO Andy Rubin today apologized in a blog post, calling the incident “humiliating” and that he is “personally responsible for this error.”

The Android creator said that approximately 70 customers were affected by the sloppy confirmation process, and Essential will offer one year of LifeLock protection to prevent potential identify theft. The team has also disabled the “misconfigured” account to prevent people from accidentally sharing their personal information with other Essential customers, and Rubin promises to invest in infrastructure and customer care.

Rubin did not provide additional information on…

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