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Amazon’s Echo is out of stock online, as noted by TechCrunch earlier today. And given that the Echo is such a core part of Amazon’s hardware business, and that the company has been running near-constant sales on that for the last few months, there are two ways to take this news:

  1. Amazon is planning to update the Echo — whose hardware hasn’t really changed in the years since it was first released back in 2015 — with a new model, explaining the last few months of fire sales to clear out stock. Plus, releasing a new Echo model now would get Amazon a new product on the market just in time for the holiday season, and help shore up Amazon’s defenses in preparation for Apple’s HomePod, which is set to release later this year.
  2. Amazon put the…

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