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How much do you trust reviews you read online? Probably not a lot, right? You’ll know, like most people, that glowing write-ups and five-star ratings can be easily bought. And you might even think you’re pretty good at spotting the difference between fake reviews and real ones. But how well would you fare against reviews written by AI?

As first reported by Business Insider, researchers from the University of Chicago have trained a neural network that can churn out convincing fake reviews. Their research, which will be presented at the ACM Conference on Computer and Communications Security this October, points to a future where the online review system is not just hit-and-miss, but completely broken. Because although it’s one thing to be…

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